I’m about to get really personal here…
And the reason I’m doing it is because I see so many therapists who are stuck and I hope, that by sharing my story, you’ll start to see that you’re not alone.
It wasn’t all that long ago that my private practice was really struggling.
I was “working” all the time, with hardly any clients or any money coming in. (And the few clients I had were low-fee and frequently cancelled.) Nothing I did seemed to make a difference.
I was debating taking a full-time job, switching careers, and feeling really overwhelmed and stressed. I felt like a failure.
I had spent the first few years of my practice trying to learn the “secret” marketing and sales techniques that would magically transform my business. I read books, articles, and blog posts. I attended workshops and trainings.
On paper, I had all of the right marketing action items. In reality, I’d come up with excuses not to do anything that made me uncomfortable or anxious.
I was living in fear.
Fear of change.
Fear of people finding out I wasn’t good enough.
I was secretly afraid that I didn’t deserve to succeed.
I was afraid that:
I wasn’t qualified, I didn’t have enough experience, I didn’t have enough training, My clients weren’t making good enough progress…
If you had asked me, I would have said “Of course I want to succeed in private practice!” but the truth was, I didn’t believe it was possible for me.
Other people could succeed in private practice, but not me…
So I hid. I self-sabotaged. I procrastinated. I doubted.
Without being consciously aware, I did everything possible to ensure that I continued to struggle.
Finally, things got so bad that I was forced to take a good look at myself and what I was doing (or NOT doing) in my business.
And something pretty amazing happened.
I went from making low 4-figures a month, to within 6-months, easily making 5-figures every month, taking multiple vacations a year, not working evenings or weekends, taking Fridays off, and feeling freer and more confident than ever before.
What’s the secret to this dramatic shift in my business? It’s probably not what you think…
Yes, I spent a LOT of time learning everything I possibly could about sales and marketing and that made a difference.
But, the big change happened when I stopped working on my business…
and started working on myself.
I got clear on what I thought and felt about myself, my abilities, and what it meant to be a therapist in private practice.
Your beliefs (thoughts and feelings) are 90% of the reason for your success or failure.
You CANNOT have a successful private practice that allows you time for your life if, inside, your thoughts and feelings are of fear, doubt, and impossibilities.
At every turn, these deeply ingrained beliefs and unhealed “emotional wounds” around money and ourselves hold us back and sabotage our success.
The problem is that we’re often unaware that we have these limiting thoughts, feelings, and beliefs (which lead to self-sabotaging behaviors).
I see this all the time with my clients. They don’t even realize they’re stuck in these distorted thoughts and beliefs.
If you want to succeed, you need to look inside.
You need to work as hard on YOURSELF and your beliefs, as you do on your business.
“When you change the way you look at things, the things you look at change.” ~ Wayne Dyer
Because the thing is, all of those negative and limiting thoughts and beliefs are completely untrue. You just need to allow yourself to see it.
If you’re ready to save yourself the trouble of 3-4 years of lost income while you try to figure out what to do to build your private practice, You Can. You have everything you need to create the private practice you want, you just need someone to show you how to do it. I would love to speak with you about how I can help. Simply email me at firstname.lastname@example.org and I’ll send you all the details.