I was at a networking event yesterday and was talking to the person next to me. We got to chatting about fees and how they impact your business and she told me a story.
She had been looking to hire someone. This was a person she had known of for a while. She had a lot of respect for this person. She liked her message and had decided she wanted to work with her.
The decision had been made.
The sale was closed.
Until…
She found out this person’s fees.
Now, I know what you’re probably thinking, “Her fees were too high and she couldn’t afford her,” right?
Wrong.
She found out the person’s fees were a lot lower than she expected and she immediately changed her opinion.
Suddenly…
This person wasn’t the “expert” she had believed.
Suddenly…
This person wasn’t going to be able to help her as much as she had originally thought.
By charging a lower fee, what would have been an easy, pre-closed sale, became a lost client who went on to hire someone else.
Your fee sends a message about the value YOUR CLIENT will receive.
Are you sending the right message or is it time to raise your fees?
Coaches challenge:
Take a serious look at your fees. Do they reinforce or undermine your credibility?
Do they reflect the value your clients receive from their work with you?
If not, it’s time to raise your fees.
If you’re ready to save yourself the trouble of 3-4 years of lost income while you try to figure out what to do to take your business to the next level, You Can. You have everything you need to create the successful business you want, you just need someone to show you how to do it. I would love to speak with you about how I can help. Simply email info@katiegoode.com and we’ll send you all the details.
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